The media mogul tweeted about how she was able to lose weight and still eat bread, and according to Market Watch, banked $12 million without even using all 140 characters!
The tweet Winfrey posted on January 26 included a 30-second video clip to promote Weight Watchers, and simply read:
“Eat bread. Lose weight. Whaaatttt? #ComeJoinMe http://weightwtch.rs/oprah_”
“I lost 26 pounds, and I have eaten bread every single day”, Oprah said in the clip.
Just to clarify, her tweet increased the price of Weight Watchers shares to slightly over $2 a share, and given that Winfrey owns 6 million shares, the increase in value made her $12 million. That doesn’t mean she’s got $12 million in cash, though. It means if she were to sell her shares they’d be worth $12 million more, but it’s very unlikely that will happen.
Oprah purchased 10% of the company shares in October, when she became the spokesperson for Weight Watchers.
