Mariah Carey Promoting New Single At 2014 BET Honors

March 7, 2014
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Mariah Carey made a lot of changes in the last two years. Over that two-year period, she changed managers, announced two album release dates and four new tracks.

Carey unveiled the latest single on February 12, and it looks as if the fifth time might be the charm.

The head-bobbing ballad “You’re Mine (Eternal)” is her fifth new song in many years and her fans are lapping it up.

That’s terrific news for the Island Def Jam songstress since songs from her last album “Memoirs of an Imperfect Angel” didn’t fare too well. Her 14th album is slated for a May 6 release, so this new single is a way to test the waters.

Mariah chose to promote her new single in front of music’s biggest stars at Bet Honors 2014, taped at Warner Theatre. The event honored the achievements of Ice Cube, Aretha Franklin, Berry Gordon and others. Perched on top the grand piano, Mariah Carey belted the notes to her new single, and onlookers hoped that she won’t have a wardrobe malfunction as she posed daringly in her cleavage-baring gown.

The pop diva was greeted with a warm hug from her daughter Monroe after she left the stage.

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The million dollar question is whether Carey can make a comeback.

On its first day, the track received 245 all-format plays on the airwaves – this according to Nielsen BDS.

However, Island Def Jam has not made any significant moves to promote the single.

The radio push begins Feb. 24, so the numbers should pick up. Thus far, DJs are happy with the track and claim that it’s the type of ballad Carey needs to make her comeback.

Work on this project began before Mariah conceived in the summer 2010. But difficulties during pregnancy and the subsequent birth of her twins Roc and Roe delayed work on the album. The singer’s stint as a judge on American Idol and a shoulder injury, which occurred while filming a video for the single “Beautiful”, all got in the way of this project.

According to songwriter-producer Bryan-Michael Cox, a lot of work has gone into the album over the last two years. He compares the process to baking a honey-baked ham and expects that the fans will be pleasantly surprised.

Well that’s as far as IDJ hopes. They currently rank eighth among the leading record labels according to Nielsen Soundscan’s evaluation of the company’s market share.

The label’s top performing albums in 2013 came from Rihanna, Fall Out Boy and Kanye West, and a chart topping release from Carey will boost their image and bottom line.

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The album is rumored (in part due to Carey’s hints last year) to feature a lot of raw ballads.

Fans are hoping that Mariah’s reunion with producers Jermaine Dupri and Cox, and collaborations with The-Dream, Hit-Boy, Rodney Jerkins and others will bring lots of great music.

It will be a definite hit if Mariah returns to her roots and features a number of ballads -to appeal to her original fan base – and mid-tempo songs to attract a younger audience.

In preparation for her comeback, Carey has been out and about promoting her single. She teamed with MTV to premiere the video for “You’re Mine” and appeared on Bet’s 106 & Park when the network premiered the remix video with Trey Songz.