For the first time a Grammy Award-winning singer has ventured into the beauty business, and it’s Alicia Keys as the new official face of Givenchy perfumes!
Most of her attention, besides music, has been focused on fashion. She has previously landed endorsement deals with BlackBerry, American Express and, most importantly Reebok, from which came her collection of signature kicks.
Keys seems like a very busy woman these days. The piano diva just released “It’s On Again” featuring Kendrick Lamar, which is featured in “The Amazing Spider-Man 2” movie. In addition, the New York City native is working on her sixth project with Pharrell Williams.
The “Girl on Fire” singer is steadily following in the footsteps of Amanda Seyfried, Uma Thurman, Justin Timberlake and Liv Tyler, who have all fronted Givenchy perfumes. This deal marks Key’s first-ever beauty contract, with her campaign for the perfume set to break in September.
Her fragrance is yet-to-be-revealed, but given it comes from this French beauty giant, we’re all pretty convinced it’s going to cause a boom.