Top designers hire models for their seasonal shows and fashion or fragrance advertising campaigns. Supermodels have become the ideal sales tools for the designers. They attract enormous press attention, irrespective of the outfit. And as the fashion pendulum swings, the model industry must redefine its perception of beauty to accommodate fashions's latest trends. Most models are versatile and able to re-invent themselves with the shifts of the fashion. For some models, dressing with style is intuitive. Others have gleaned it from fashion editors and magazine editors. But one thing is certain, models have a distinctive sense of style. Cali Rand, a blossoming supermodel of the decade, is one prime example of a chameleon-like model who refashions her image almost every season. She encapsulates all attributes that supermodels like Evagelista, Campbell, Moss, Klum, and Banks among others.

This All-American blonde, glamour girl, Cali Rand, was born and raised in the US. Exceptionally tall, who is 5 foot 10 inches, and beautiful with a crystalline, well-toned skin, Cali Rand was undoubtedly ready to invade the runway. She is one model that is able to generate different moods and looks both on the runway and in front of the camera. She can have the vampish look, voluptuous as needed, sexy and sultry, androgynous and angelic in one angle or femme fatale, boyish, imp at the click of the camera's shutter.

Rand has had advertisements for Joop!, All About Eve Perfume, and Zapa. She has also graced glamour-Italia in its June edition and had showcased her "never underestimate" cat- walk skills in the 1997 Fall/winter Ready to wear collections of famous and celebrity dressers like Balenciaga, Barbara Bui, Callaghan, Emanuel Ungaro, Guy Laroche, and Rifat Ozbek. And in the 1998 Spring/summer ready to wear collections of John Richmond, Owen Gaster, and Paul Costelloe.

Cali Rand, like Claudia Schiffer, Christy Turlington, and Karen Mulder, is truly a timeless beauty that will continue to be in-demand irrespective of the dictates of the fashion world.